Campaigns + community
Social
Brand personality, timely campaigns, and conversations worth joining.
San Antonio Zoo · InstagramPoop Candle Review
Explore social work Social media + content marketing
Social strategy.
Stories that stick.
I’m Ben. I turn brand goals into campaigns, copy, and content people care about — with the strategy to shape the plan and the hands-on skills to make it happen.
- Social strategy
- Content marketing
- Campaigns
- Copywriting
- Community
- Video
- Brand storytelling
San Antonio, TX · Open to remote opportunities
Experience withSan Antonio ZooOverland PartnersCodeupSeaWorldFeatured by Buffer · May 2026
01 / Work examples
Start with the work.
A few things I’ve made. Explore the portfolio that fits what you’re looking for.
Copy + brand storytelling
Writing
Press, brand stories, web copy, and product guidance with a clear purpose.
San Antonio Zoo · Brand storyLove is Wild: Valentine’s Day
Explore writing work Concept through the cut
Video
Destination stories, explainers, and content made to be watched.
San Antonio Zoo · VideoEnd of Year Recap
Explore video work Tools + experiments
Builder / AI
Marketing problems turned into working tools and creative products.
Nobody Creative · Buffer companionPostIQ
Explore builder / AI work A few useful receipts
The numbers behind the work.
Career totals across destination brands, tech education, architecture, and SaaS. The case studies explain the context and my role.
6M+Audience footprintAcross every channel I have helped run
470M+Organic impressionsNot one dollar of that was paid
15M+InteractionsComments I read. Most of them, anyway
$75K+Attributed revenueTickets, memberships, and merch
02 / Case studies
The thinking behind it.
Social strategy + content operations
San Antonio Zoo
A repeatable planning system with room for the moments nobody could schedule.6M+ audience supported · +15% comments and shares
Growth + community marketing
Codeup
Connecting content, community, events, and the path from curiosity to application.+25% student applications · shared marketing outcome
Brand storytelling + content
Overland Partners
Making complex architecture and firm news clear, human, and useful.One brand voice across web, press, and recruiting
Results reflect work with broader teams. Each case study explains my contribution and the context.
How I work
If you’re not prepared to be wrong, you’ll never come up with anything original.
Sir Ken Robinson
03 / About Ben
Strategic brain.
Sleeves rolled up.
I’ve worked across destination brands, architecture, tech education, and SaaS. I can shape the campaign, write the copy, work the comments, and keep the content calendar moving.
That same curiosity led me to start Nobody Creative — the one place I’ve built a company from zero: the name, the identity, the product line, and the audience for it.
Currently part-time at SeaWorld and building under Nobody Creative, while I look for full-time, freelance, or fractional marketing work.
SeaWorld San Antonio — Assistant Supervisor, Education. On the leadership team for 30+ tour guides: training and development, supporting guides during tours and programs, and the operational prep that makes the next day run.
Nobody Creative — my independent studio. Two content apps built on Buffer’s API, PostIQ and Receipts, plus The Feed, a weekly newsletter. Buffer’s product marketing team wrote up the apps in May 2026.
Girl dad. Husband to a zookeeper. Movie and theme-park person. Firm believer that “professional” doesn’t have to mean “written by a committee of beige cardigans.”