Overland Appoints New Leadership Team
Leadership news written for an architecture firm's clients, partners, and industry audience.
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The right words.
Ben Campbell · San Antonio, TX
Ben Campbell / Copywriting + content
The right words.
For the right people.
I write brand stories, announcements, web copy, and product documentation that make complex ideas clear and give people a reason to act.
6M+Audience
470M+Impressions
15M+Interactions
$75K+Attributed revenue
Career totals across destination brands, tech education, architecture, and SaaS.
Selected writing
A brief. An audience. A purpose.
Ten selected pieces, grouped by the job the writing needed to do. Open any title to read the published work.
6 samples
Press releases & announcements
Zion National Park New Renderings
An introduction to the design and conservation priorities behind a national park discovery center.
Read the pieceNew Downtown Hotel
A development milestone translated into a clear story about a new downtown San Antonio hotel.
Read the pieceSA Zoo Announces Overnight Lodge
A new overnight experience introduced through news and destination messaging.
Read release on BoxLocals Day at SA Zoo
Local-audience messaging for a zoo promotion, with the visit opportunity at the center.
Read release on BoxDr Fenolio Honored as Finalist
A staff recognition story connecting an individual expert with the zoo's work.
Read release on Box2 samples
Web & product copy
Careers Page Content
Employer-brand content for prospective architecture candidates. The live careers site may have changed since my work.
Read the pieceHow to Use Linkup CRM
Product guidance designed to help people understand and use a CRM. The live help center may have changed since my work.
Read the piece2 samples
Brand stories & editorial
Empowering the Future: Hispanic Serving Institutions
A brand story connecting higher-education design with the needs of Hispanic Serving Institutions.
Read the pieceLove is Wild: Valentines Day 2025
A Valentine's Day story that brings the zoo's personality into its seasonal offerings.
Read the pieceIndependent writing on Medium, most recent first (9)
Happy Zoo Year, New You!
A New Year angle on the zoo experience, written for visitors and families.
Read the pieceTop Reasons to Become a Member
Benefit-led content giving prospective members reasons to make the zoo part of their routine.
Read the pieceI Was Rebuilding the Same Buffer Integration. So I Stopped.
A first-person perspective on marketing, work, and building useful things.
Read the pieceI Built a Spaceship Console for a Two-Minute Workflow
A first-person perspective on marketing, work, and building useful things.
Read the pieceI Learned to Code at a Coding Bootcamp… Without Being a Developer
A first-person perspective on marketing, work, and building useful things.
Read the pieceStop Treating Social Media Engagement Like a Math Problem
A first-person perspective on marketing, work, and building useful things.
Read the pieceThe Hardest Part Isn’t the Resume
A first-person perspective on marketing, work, and building useful things.
Read the pieceThe Future of Tech Education in San Antonio: How a New Codeup Could Succeed
A first-person perspective on marketing, work, and building useful things.
Read the pieceMore Writing on Medium
More writing on marketing, creativity, and building.
Read the pieceThe rest of the wheelhouse
I also work in.
Same person, different brief. Each portfolio stands on its own.
Let’s talk
Have a story
that needs the right words?
Available for full-time copywriting and content roles, freelance writing projects, and fractional or part-time content marketing support.