I connect brand goals with the way people actually use social: timely campaigns, a recognizable voice, and a community worth showing up for.
Selected San Antonio Zoo work from my social and PR role. Planning and execution happened in partnership with the broader marketing team and zoo departments.
I led the planning system and social/PR execution with a broader team. That included calendar strategy, community management, campaign support, and coordination with animal care and other departments.
The rest of the wheelhouse
I also work in.
Same person, different brief. Each portfolio stands on its own.
